As time has passed, business communications have become much more simplified. Voice and video conferencing have recently developed to the point where separate applications aren’t even required, allowing users to communicate instantly right through their browser.
Web Real-Time Communication, or WebRTC, is a potentially revolutionary online communication technology. As its name implies, it is intended to allow people to communicate instantly through a web browser rather than requiring the installation of extensions, plugins, or outside applications. Because of this, WebRTC could make business communications much more efficient for those with certain device or browser limitations. There are a number of benefits that WebRTC offers for businesses.
Increased Focus on the User
What might be the biggest benefit of WebRTC is its user-friendliness. WebRTC eliminates the limitations of applications, plugins, and extensions, and gives users the ability to communicate with each other more easily and universally, with a single solution that offers voice, video and chat capabilities.
Improved Customer Interaction
Another advantage of WebRTC is its ability to enhance customer engagement. Customers don’t have to download other programs or pay for communication services when they can simply use whatever browser they want to contact a tech support employee or other staff. Instant messaging, voice calls, and video calls are all located in a central hub.
Screen sharing is another capability that makes customer service even easier, as customers can share what they’re seeing and vice versa. Adding this technology to an online store can also be extremely helpful when customers want additional information about a product or service, enabling them to communicate with staff on the same platform as the store itself.
“Contact me” buttons and other types of calls to action can connect WebRTC with many different aspects of communication. Businesses can successfully implement it on nearly every facet of their company’s online presence, putting them in even closer contact with consumers.
Lowered Costs and Saved Time
The ability to place all methods of online communication on a single platform means that paying for multiple programs is no longer necessary. Companies only have to pay for a single solution, and it can also be a core part of a Software as a Service (SaaS) application. Ultimately, businesses will save time and money when their communication methods are located in one place.
More Opportunities for the Telecom Industry
WebRTC can also be a huge asset for the telecom industry. Telecom companies can develop a new business model to replace models for other, more traditional telecommunications applications, thus helping them transition into the new era of cloud technology.
WebRTC is beneficial in these and other ways as it continues to develop, making business communications more efficient and less expensive.
The hosted unified communications (UC), or Unified Communications as a Service (UCaaS), market continues to expand as the technology develops. Small and medium businesses (SMBs) are those most likely adopt this service. The desire to use UCaaS is logical for SMBs because of their need for mobility, as they often employ sales teams and other employees who spend a lot of time in the field.
At the same time, SMBs typically have smaller IT teams that may struggle to meet the technological needs of the company. In order to meet these demands, hosted cloud services are ideal. There are several benefits smaller enterprises experience when switching to UCaaS.
Increased Productivity and Technological Capabilities
One of the main advantages of UCaaS is the ability for SMBs to operate much like their larger, corporate competitors by using state-of-the-art technology that allows employees to easily connect with coworkers, customers, and business partners. UCaaS allows remote employees to conduct business as if they were operating out of a local office. Rather than waiting for email responses, instant messaging capabilities allow for real-time questions and updates. Many companies don’t even make phone calls anymore unless they absolutely have to, since UCaaS provides efficient communication methods that replace voice communications.
For businesses that do rely on voice communications, UC can include features such as “Find Me/Follow Me” that put calls through to multiple people until someone available can answer. A hosted UC solution can also transcribe voicemail messages and provide links to audio for employees’ convenience.
Streamlined Administration and Deployment
Another benefit of a hosted UC solution is increased efficiency of administration and deployment. If a company’s internal network is capable, businesses can make a full transition to hosted UC within weeks of implementation. Employees can download necessary apps on pre-programmed mobile devices, giving workforces all of the tools they need to run operations smoothly. Employees and employers can use a web portal to centralize administration operations, with custom profiles that make it easy for each person to use.
Hosted UC offers customers a simple, reasonable monthly OpEx charge and eliminates the costs of integrating the new Session Initiation Protocol (SIP) trunks, private branch exchange (PBX), and Session Border Controllers (SBCs) that are normally required. There’s no need for third party video conferencing or other solutions, because they’re included with UCaaS. A/V collaboration is also included in the final price, along with regular and long distance calling.
Improved Coworker and Customer Collaboration
Online collaboration is another element that’s simplified with UCaaS. People can communicate with each other from any location. If someone is traveling for a business meeting miles away from the office and needs more information from a certain department, he or she can simply use a private audio or video conferencing solution to bring the other, more knowledgeable colleague into the meeting instantly.
These are just several of the many benefits that make switching to UCaaS an invaluable decision for any business.