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shutterstock_344629034smAs time has passed, business communications have become much more simplified. Voice and video conferencing have recently developed to the point where separate applications aren’t even required, allowing users to communicate instantly right through their browser.

Web Real-Time Communication, or WebRTC, is a potentially revolutionary online communication technology. As its name implies, it is intended to allow people to communicate instantly through a web browser rather than requiring the installation of extensions, plugins, or outside applications. Because of this, WebRTC could make business communications much more efficient for those with certain device or browser limitations. There are a number of benefits that WebRTC offers for businesses.

Increased Focus on the User

What might be the biggest benefit of WebRTC is its user-friendliness. WebRTC eliminates the limitations of applications, plugins, and extensions, and gives users the ability to communicate with each other more easily and universally, with a single solution that offers voice, video and chat capabilities.

Improved Customer Interaction

Another advantage of WebRTC is its ability to enhance customer engagement. Customers don’t have to download other programs or pay for communication services when they can simply use whatever browser they want to contact a tech support employee or other staff. Instant messaging, voice calls, and video calls are all located in a central hub.

Screen sharing is another capability that makes customer service even easier, as customers can share what they’re seeing and vice versa. Adding this technology to an online store can also be extremely helpful when customers want additional information about a product or service, enabling them to communicate with staff on the same platform as the store itself.

Complete Versatility

“Contact me” buttons and other types of calls to action can connect WebRTC with many different aspects of communication. Businesses can successfully implement it on nearly every facet of their company’s online presence, putting them in even closer contact with consumers.

Lowered Costs and Saved Time

The ability to place all methods of online communication on a single platform means that paying for multiple programs is no longer necessary. Companies only have to pay for a single solution, and it can also be a core part of a Software as a Service (SaaS) application. Ultimately, businesses will save time and money when their communication methods are located in one place.

More Opportunities for the Telecom Industry

WebRTC can also be a huge asset for the telecom industry. Telecom companies can develop a new business model to replace models for other, more traditional telecommunications applications, thus helping them transition into the new era of cloud technology.

WebRTC is beneficial in these and other ways as it continues to develop, making business communications more efficient and less expensive.