How to Tell if Business VoIP Makes Sense for Your Business
Telephones have existed in the United States since 1876, and they have experienced an impressive evolution. A device that once was a rare commodity is now something that individuals and businesses rely on each day. The same goes for the internet. When the internet was invented in the 1980s, it was slow and rarely used. However, the internet today is considered a necessity for schools, businesses, and homes.
It’s clear that modern businesses depend on reliable phone and internet services, and companies are always looking to improve their efficiency. One of the most efficient ways to utilize an existing internet connection is to set up a Voice over Internet Protocol (VoIP) business phone system. Could VoIP make sense for your business operations? Keep reading to discover if it’s right for you.
How Does VoIP Work?
VoIP is a system that allows businesses to make and receive calls over the internet. This method of using digital lines to carry phone calls was created in the late 1990s. Essentially, VoIP is an alternative option to using a local telephone company. If your business has an internet connection, you can make or receive calls without a local phone service or contract. In addition to making and receiving calls, VoIP provides other functions, such as:
- Call forwarding
- Call recording
- Caller ID
- Conference calling and video conferencing
- Hold messages or music
- Fax to email
- Web-based system administration
- Integrations with Microsoft Teams, Outlook, Salesforce, and more
VoIP is incredibly accessible for businesses because 93.5% of people in the United States have access to high-speed broadband internet. Broadband internet includes cable, DSL, and fiber internet. VoIP converts phone calls to data and sends the calls over the internet in less than a second. Your business can access the internet through Ethernet cables or Wi-Fi signals.
VoIP works in four simple steps:
- Your business phone connects to your switch or router in your Local Area Network (LAN).
- When you dial a phone number, your IP phone communicates with your VoIP provider to call the number.
- Your VoIP service initiates the call and exchanges data from your IP phone.
- The VoIP phone transforms the digital signals into the sounds you hear.
Signs VoIP Is Right for Your Company
With VoIP, your business can bypass analog phone systems and telephone companies entirely. Many companies rave about the benefits of business VoIP, but how do you know if it’s right for you? There are a handful of indicators that suggest your business could be a perfect candidate for VoIP, such as:
1. You Have a Small or Medium-Size Business
If you don’t own a large business, don’t fret. VoIP is ideal for small businesses of all kinds. Small and medium-sized businesses are fantastic candidates for VoIP because many small businesses already rely on cloud-based applications for file sharing, file storage, and backing up data. VoIP fits into this equation by utilizing the cloud, no longer requiring expensive appointments with service technicians, and hosting an unlimited number of incoming and outgoing calls.
2. You Want to Simplify Your Equipment
Quality is better than quantity, especially in the business world. If you’re looking to consolidate your business equipment from multiple inefficient systems down to a few reliable systems, VoIP is an excellent option for you.
Say goodbye to the frustrating and tedious process of installing special wiring and bulky equipment. Companies that utilize VoIP don’t have to purchase extra equipment or use an IT team to install or maintain it.
Businesses that use traditional analog phones know that diagnosing and fixing issues when the landline goes down is time-consuming and irritating. With VoIP, you can cut out the landline entirely and rely on your existing internet network.
3. Remote Connectivity Is Important to You
As society continues to change, the business world adapts with it. Nowadays, it is incredibly common for businesses to operate in a hybrid setting where employees come into the office a few days per week and spend the other days working remotely. Many other companies even provide fully remote working opportunities for all employees.
Not to mention, some occupations require employees and owners to travel for work. Whether you want to support your employees working from home across town or traveling to a different state on business, remote connectivity is essential.
VoIP is the perfect business phone system for remote demands because it allows employees to bring their business phone line with them anywhere they go. Most VoIP providers have a mobile app that can ring when a client or customer calls an employee’s business line. VoIP apps also allow employees to make outgoing calls on their business line from their personal cell phones.
4. You’re Looking to Save Money
Most businesses would happily take any opportunity to lower their operating costs. If you’re looking for additional ways to save money, switching to VoIP can help. Since VoIP doesn’t require special equipment or an IT staff, your business can save significant amounts of money. Additionally, most VoIP providers charge a monthly per-use fee instead of a fee based on how many minutes are spent on the phone.
Some VoIP providers even allow free access to some services. Typically, cloud-based business solutions can be as low as $10 to $30 per user, per month. VoIP avoids toll charges from traditional telephone services and consolidates video conferencing, voicemail, and long-distance calling services into one system, allowing your business to bundle services and save money.
5. Your Business Prioritizes Customer Service
If providing excellent customer service is one of your business’s core values, you may be able to increase your capabilities by using VoIP. With the efficiency and accessibility offered by VoIP, your business’s customer service will stand out from your competitors.
Amp up your customer service by starting calls with a customizable welcome message and add pleasant music or an informative message while customers are on hold. You can even utilize call transcription features so that your employees can give their full attention to clients without having to take notes.
Is VoIP Right For Your Business? Get Started Today!
Does your small business sound like one that we described above? If so, you are likely a fantastic candidate for business VoIP services. Don’t wait any longer to save money, consolidate equipment, support remote work, and amplify your customer service; instead, get started with VoIP today.
If you need a trusted VoIP provider, contact Integrated Communications today. Our team will perform a free telecommunications audit report to decipher if VoIP makes sense for your business. For more helpful advice regarding business telecommunications, check out the other articles on our blog.
5 Ways Your Company Will Benefit From Business VoIP
Voice over Internet Protocol, commonly referred to as VoIP, is a technology method that delivers voice communications over the internet. Business VoIP systems are essentially the modern form of a business phone. Instead of being tied to a landline, businesses can use the internet to send voice, video, and data communications. There are VoIP advantages and disadvantages, but for the most part companies can enjoy many VoIP benefits like flexibility, low cost, and mobility. Business VoIP is the future, especially with so many employees working remotely. No matter what size business you run, VoIP can help you stay modern and connected. Here are a few of the benefits of using business VoIP:
- Allows employees to work from anywhere, with the use of smartphones.
- Lower cost than traditional landlines.
- Easily scalable for when your business grows.
- Flexible phone option that won’t tie you down.
- More features than conventional phones.
How Does VoIP Work?
The VoIP definition is: communication that works by digitizing voice data and sending it over the internet. This means that you can make and receive business calls over the internet, using various devices such as headsets, laptops, tablets, and smartphones. The only thing you need for business VoIP, or hosted phones, is an internet connection. Instead of using circuit switching like traditional phones, hosted phones utilize packet switching, which is much more efficient. It uses bandwidth only when needed.
Business VoIP Benefits
You might be wondering, what are the VoIP advantages and disadvantages? Believe it or not, there’s more than one benefit to using business VoIP. If your company hasn’t switched to it already, you might want to reconsider. Using business VoIP gives your business freedom and flexibility. Your employees will be able to take calls from wherever they are, with whatever devices are available to them. Business VoIP also comes at a lower cost than traditional landlines and is easy to scale up if you hire new employees and your company expands. If you think your business would appreciate this mobility and its low price, then you should consider switching to business VoIP with a trusted VoIP provider. Here are five of the best VoIP benefits to consider when making this critical choice.
With the world of technology expanding and the popularity of remote working on the rise, businesses have to find ways to adjust. Using VoIP phone services is just one way to do that. Employees can work from anywhere and still receive calls with the use of VoIP. Working from anywhere is essential, especially if your employees travel or often have meetings outside the office. With VoIP, everyone will stay connected over their business lines, making it easy to be mobile.
Using hosted phones is significantly cheaper than traditional landlines. Because of the way VoIP operates, you really just need to have a strong internet connection. By providing business VoIP to your employees, you will save a considerable amount of money in your budget, which can then be allocated elsewhere. Think about how much money you’ve spent installing landline phones and rewiring cables, plus adding additional lines whenever you have a new employee. Those days of costly services are gone, thanks to affordable hosted phone plans. Choosing business VoIP will give you mobility and flexibility, not to mention a good portion of your phone budget back.
When your business grows, your technology and phone capabilities have to grow too. Adding additional business VoIP lines is straightforward and easy, making this growth transition that much easier for companies. Instead of having to call your landline provider, buy a new hardwire, and reserve time for installing new lines in the office, you can just add lines through your admin portal. Whenever you hire new employees, giving them a phone line is simple with VoIP. Scalability is one of the many benefits of using business VoIP. Moving offices? That’s no problem either when you have hosted phones you can use anywhere, as long as there’s an internet connection.
Office workers used to be tied to their desks all day because of landline phones and technology that wasn’t flexible. Now, technology has made huge strides so that people can work from wherever they want. Business VoIP operates in the same way. You can stay mobile and flexible, opting to work from wherever suits you best, without giving up your phone lines. Stay connected and remain flexible with business phone hosting. If you and your employees are always on the go, VoIP is the best choice for reliable phone services that are as flexible as your company.
The final fantastic benefit of business VoIP is all the features that don’t always come with a landline phone. The VoIP definition communicates clearly how voice data is simply sent over the internet. These hosted phones can actually do so much more than traditional phones, including integrations with other work productivity systems and voicemail to email. With business VoIP, your phone system will help employees to be their most productive. If your company needs full functionality out of your phone system, then hosted phones are the way to go. Here are several of the features you can enjoy with business VoIP:
- Automated attendant
- Caller ID
- Call blocking, forwarding, waiting, and transferring
- Conference calling
- Contact Center/Call Center
- Integrations with Microsoft Teams, Outlook, Salesforce, and others
- Fax to Email
- Find Me/Follow Me
- Hold music
- Mobile management
- One-line sharing on multiple phones/devices
- Ring groups
- Voicemail to Email
- Voicemail to Text
- Web-based system administration
Choosing Business VoIP
When you choose a VoIP system, you will be investing in your company to grow into the future. Of course, there are VoIP advantages and disadvantages, but we think the pros outweigh any cons. Hosted phones allow for maximum flexibility and scalability while remaining the most affordable choice for business phones. VoIP technology is constantly evolving, and since it is cloud-based, you will always have access to the latest version without any significant changes to your system. Thanks to hosted phones, all you need is a strong internet connection to be able to carry conversations and receive work voicemails from wherever you are, on whatever device is available to you. The benefits of business VoIP are plenty, and it’s one of the best investments you can make for your growing business today.
Move Over, Phones—Microsoft Teams Lifts Your Virtual Voice
Using Microsoft Teams for voice has been getting a lot of buzz lately. You may have heard of Microsoft Teams, but many are still discovering its full breadth of capabilities, from its call functions to collaboration tools for managing virtual teams. Companies can use Teams to effectively eliminate the need for a separate phone system.
The team at Integrated Communications strives to bring its customers the latest technologies available and finds Microsoft Teams to be a remote work solution ahead of its class. With businesses operating in the midst of a global crisis, teams are working remotely now more than ever. By taking advantage of Teams’ call features, businesses are better optimized to meet and sustain the communication needs that come with the transition to remote work.
The platform’s tools can work wonders to boost your team’s management, collaboration, and communication capacity. While Teams is a chat-based workspace—bringing individual collaborators together to communicate and share ideas—its lesser-known voice features help meet the broader communications needs of your business. Microsoft Teams voice solutions allow businesses to:
- Use a network completely optimized for voice
- Leverage preferred rates
- Choose the plans that work best for you
- Tap into the security of the Microsoft Cloud through direct routing
- Boost the capabilities of other apps you use to communicate, like Skype
- Feel the total support of a client services team to guide you through implementation, adoption, and training
Microsoft Teams can be helpful when working with people from various departments or projects. Multiple team members can take charge of meetings, structuring the team so that it’s highly efficient.
Get Started with Teams’ Call Features
Microsoft Teams has become an indispensable tool for businesses worldwide amid the coronavirus pandemic. A great appeal lies in its integration with Microsoft Office 365 and product tools like PowerPoint, Word, and Excel. All the product tools can be accessed in one place, making it a seamless, all-in-one suite for your business.
- If you already have a Microsoft Office 365 license, consider taking advantage of Microsoft Teams, the platform giant’s virtual meeting product. An all-in-one set of products available at no extra cost for existing Microsoft Office 365 licensed users, Microsoft Teams fully integrates with various other services outside its own products including SharePoint, Yammer, and Exchange.
- If you don’t have a license, try it on for size. Microsoft also offers a free version of Microsoft Teams that requires only an email address for simple sign up and download. If you don’t have an Office 365 license, the free version still offers unlimited chat messages and search, video and audio calls, and file and screen sharing.
Integrated Communications is your one-stop-shop for direction and assistance, with a history of serving telecommunication needs of businesses with both hosted phone systems and WAN connections. Our partnerships give us deep insight into the range of possibilities, and your best options, for hosted phone systems and integrations.
Regardless of what type of work your business does, contact the Integrated Communications team to get started with Microsoft Teams to keep your people connected and productive while they’re working from home.
Debunking Common Virtual Security Myths
When it comes to deploying security in a virtual environment, some industry professionals draw a blank–or, worse, they think that it’s necessary to replace existing physical security protocols with virtual substitutes. This is not true.
In fact, the best approach to use when viewing virtual security is a logical one. Consider this: A jewelry store owner who expands the physical location or who opens a new facility would not try to use his/her current security force to protect the new location, nor would the owner secure the new location by trying to stretch the current security force between two facilities and simply hope that the depleted resources will cover the need. Both sites need to be secure.
Considering the current, overwhelming surge in virtual as-a-service solutions, knowing how and when to apply virtual security measures like firewalls has become a crucial consideration for businesses. This is especially due to the fact that according to industry specialists, over one-fifth of all VPN (virtual private network) security will be deployed in a virtual format by the end of the year.
Companies already understand the flexibility and cost-saving advantages of moving information and even key infrastructure to the cloud (hence, the rapid growth). That said, virtual security protocols should not be an either/or dilemma; they should be employed in a layered defense. The physical systems already in place should be supported with virtual firewalls—not replaced with them—depending on the level of the workload requirements.
The reasons for this layered defense are abundant. Not only does it secure the virtual aspects of the data system, but the same ease of alteration and on-demand access that is available in a virtual environment is accessible with virtual firewalls. Companies can adjust deployment according to specific needs, which allows them to better control financial commitments.
The issue of deployment confusion has been discussed at length by industry experts. Keeping pace with the rapidly expanding network services available in a virtual environment means finding ways to secure that activity from threats.
Therefore, deployment should depend on the same workload and accessibility requirements that have determined the current physical security measures.
Notably, there are two basic types of virtual firewalls:
- Introspective: This type resides within the hypervisor side of each virtual NIC (network interface card). Although it offers a well-managed way to keep virtual machines protected, it is limited in availability at this time.
- Edge: This is the most common form of virtual firewalls. These reside between two or more virtual portgroups or switches. The beneficial aspect of this type of virtual security is that companies can deploy them at the “edge” of their data center or between trust zones in a cloud environment, depending on their workload and throughput activity.
Rules of the Game
In general, there are three fundamental rules when it comes to adding virtual security services to a network:
- Deploy virtual firewalls to enhance the depth of network safety in conjunction with the physical securities already in place.
- Know the specifications of a virtual firewall. (The specs for physical firewalls are outlined; virtual ones should be outlined, too.)
- Don’t limit virtual security to one type (or breed) of firewall. (Requirements play an essential role in the types and amount of firewall protection needed for a network.)
With the changing environment of virtual services, companies can discover the best means of keeping their networks secure by incorporating virtual security protocols. The investment is well worth it when the risks are considered, and the faster, more adaptive role that these protocols play can make a huge difference in security compliance.
Top 5 Ways to Secure Sensitive Information from VoIP Phone Hackers
Managing business operations in today’s virtual environment is an ongoing challenge. As more and more customers rely on the global access created through internet options, Voice over Internet Protocol (VoIP) has become a standard technology for many companies due to its incredible features and cost-effective benefits. But the emergence of new technologies also often means an increase in new ways of criminal hacking. Though hackers cannot be prevented 100 percent of the time, companies can certainly neutralize the threat to a great extent.
As so much sensitive information is transposed through Dual-tone Multi-frequency (DTMF) tones, a security breach over a VoIP system can spell disaster in more ways than one.
In fact, almost any business that performs operations through Time-division Multiplexing (TDM) and Internet Protocol (IP)-based voice frameworks through VoIP are susceptible to phone hackers (sometimes referred to as toll fraud). Not only are payments and financial information at risk, but confidential data collected from healthcare providers, engineering companies, and corporate structuring plans (like downsizing or mergers) are also in danger from phone hackers.
Simple. There is just no substitute for the cost-effective benefits of VoIP. And the eruption of VoIP usage has shown up on hacker radar because previously IP-based communication was centralized on local networks, which were typically protected from the public internet. However, that’s ancient history as more and more of VoIP traffic is routed through un-encrypted, public internet services by telephony providers.
It is hardly surprising, therefore, that there are many tools available now which make it simple, easy, and untraceable for hackers to infiltrate confidential phone conversations. Practically anyone with a little bit of tech savvy and basic research can start collecting and storing voice information from external IP networks overnight.
The Best Offense Is a Great Defense
Because of these increased risks, companies must rethink their supplier’s encryption protocols and safety measures. What may have been adequate when the VoIP was incorporated is most likely now out of date.
Here are the top five things to consider when questioning a VoIP supplier about the systems they have in place to combat phone-based cyber-crimes:
- Ask providers about their Session Initiation Protocol (SIP) trunking services. The system should feature automatic deactivation of any components that aren’t secure, as well as encryption capability for all calls.
- Companies that routinely record calls (a necessary quality control procedure for many businesses) must ensure that their telephony system conforms to ISO protection requirements outlined for storing sensitive information.
- For any payments conducted over the phone, companies must adhere to the Payment Card Industry Data Security Standards (PCI DSS). Also, it is vital that the VoIP provider allocates encrypted connections for payment data.
- Find out about Transport Layer Security (TLS) protocols. Protecting client/server applications from tampering or spying between transports is crucial for secure communications.
- Depending on the risk of remote access susceptibility, consider a Distributed Denial of Service (DDOS). This creates a direct access circuit that is only available for designated voice traffic.
The incredible cost benefits of VoIP through external IP networks are great. But knowing the heightened risk of phone hacking through open (or public) network VoIP can help companies prevent devastating breaches in data security by neutralizing the threat of confidential information from being intercepted.
Twin Cities Phone Systems: Connect With Those Who Matter
Integrated Communications cares about one thing – connections. We’re experts in connecting the people, communities and businesses of the Twin Cities through telecommunication services. We’ll help you setup phone systems and VoIP services to increase efficiency and lower costs with the best technology available.
We’re also experts in connecting with our customers. We’ll be there for you through every step of the installation process and for subsequent contract renewals. We supply our phone system products throughout the Twin Cities suburbs and strive to address the needs of each of our clients in a hurry, but with a smile.
We offer four different access types to deliver our VoIP services – and either hardware-based or software-based phone systems to our customers. From easy to complex, from low-cost to high-end and everything in between, we have access to countless products and services. We will make our recommendations based on your connectivity and affordability needs. And with 20+ years in the business, we guarantee those recommendations will be spot-on
Throughout Lakeville, Integrated Communications provides optimized VoIP services and business phone systems to several companies throughout the area. If you’re in need of a new system, an update to an old one or if you’re unsure about what exactly you need – we will offer our free consulting services to figure it out.
We also serve those small businesses in Woodbury who are looking to set up conferencing services. Integrated Com has teamed up with a national leader in conferencing solutions – Dialogue – to bring you the luxuries of constant connectivity to your fingertips. Our partnership is built on trust and methods proven to improve your phone system abilities and of course, save you some cash.
We provide expert recommendations when hooking up your Twin Cities phone systems. With over two decades in the industry, we will connect you locally or long distance, we will hook up one phone or 100. Whatever your phone system needs are, call Integrated Communications today to get started with a solution.
Three Reasons Why the Business Telephone is More Important Than Ever
More companies than ever are using VOIP (voice over internet protocol) or allowing employees to “bring your own device” and use smartphones on the job. With options like this at the disposal of an organization, is there a need for standard business phone systems any longer? Actually, a regular telephone line is still an important investment for most businesses. Consider these three reasons why having a business phone service is important for your organization.
Business Phone Systems Offer Quality – While smartphones and internet telephone options are convenient and often affordable, the audio quality does not compare to the quality of a standard business phone service. This is important if you use the phone to conduct business internationally–it can be very difficult to understand the other person talking if the line is not clear.
These Systems are Secure – When you are in a business that deals with confidential information, you want to protect the integrity of the data you share by phone. A quality business phone system is easier to secure and protect against wiretapping devices than a simple cellular phone.
A Business Phone Service Grows With You – Even if your company is on the small side right now, choosing a good system will allow you to expand it as the company grows. Right now you may only need a line or two, but these systems can be expanded to allow for dozens of lines across multiple locations.
These reasons are only the beginning. Having a “landline” phone for your business may not be one of the latest trends in technology, but it is an important way to make sure your company operates at the top of its game. Finding a company that can provide business phone systems, as well as a full-scale internet solution is a great option for the business owner who wants to save time, money and effort while he or she puts a company-wide communications plan together in or around Minneapolis or the Twin Cities in Minnesota.
Minneapolis Phone Systems: Calling All Businesses To Optimize Now
At Integrated Communications, we provide industry-leading phone system services throughout Minneapolis and the surrounding areas. We adapt strongly to emerging technology. We strive to bring you products that will outperform and outlast our competitors. If you’re considering updating your current business phone system or installing your first, we’re guessing you have some questions. Let us take it from here.
Integrated Communications has been offering Minneapolis phone systems, Internet services and conferencing solutions to local businesses for more than 20 years. A partnership with us means that you will receive not only those 20+ years of expertise, but also strong ties to local and national network providers. Our relationship with carriers and vendors has valuably progressed over the past two decades, allowing us to provide our clients throughout the greater Minneapolis area with an unbiased variety of network solutions for their business phone system needs.
Like we said, we adapt–strongly. Over the past half decade or so, Minneapolis phone systems have started moving from a traditional hardware-based platform, to a software-based system. Both traditional PBX platforms are hardware and software based, but emerging today are hosted platforms that make it easier to service, install and update. We offer both and will hook you up with the most appropriate system for you.
We tailor your phone system to your business’ needs and goals. By checking out your specific connectivity demands, how many employees you have and our product options, we’ll consult you on vendor choice, order your services, proactively coordinate installs and partner with you throughout the contract and its subsequent renewals.
Integrated Communications will provide you with the preeminent telecommunication services we have built a nearly-flawless reputation upon. Visit our areas served page to see the Twin Cities area locations we directly provide Internet, VoIP and phone system support to. Or, give us a call locally at (763) 201-8000 to for a free consultation in telecom solutions today.
How to Protect Your PBX System from Fraud
A private branch exchange (PBX) works by having a piece of hardware that acts as a switchboard, sorting, routing and connecting all the calls that use the system. It’s an enticing option because a corporation owns the PBX system, not a phone company, and can cut the cost of having to get a specific phone line for each user in the organization’s central office. But despite its simple and straightforward approach, PBX hasn’t ignited the public’s attention the way the telephone first did.
There are two basic kinds of telecom fraud: PBX fraud (DISA), and voicemail fraud. With the first one, PBX (direct inward system access), fraudsters sell the PBX lines to third-party operators who sell long-distance at a high profit. Because these calls look the same to the service or equipment providers, all an intruder has to do is use a system command to get a dial tone. Once they’ve done that, they make long-distance calls on behalf of those selling them for profit.
A really simple way to help prevent this is to use access codes in your PBX system. As businesses grow and acquire more people, requiring each employee to input an authorization code or smart password can drastically cut down on the amount of long-distance hacks that take place after business hours. You can also block long-distance calls to the Caribbean, one of the biggest hotspots where long-distance calling fraud occurs.
By far, the most common type of telecom fraud to take place is through a PBX system’s voicemail. But whereas an intruder committing PBX fraud would use a system command to place long-distance calls, here they would do so via voicemail. And once they get the dial tone, they’ve successfully commandeered your PBX system for their own profit and benefit.
Having a complex voicemail password, changing it on a regular basis, and using the maximum number of characters are three of the easiest ways to cut down on voicemail fraud happening to your PBX system. Another is to delete a mailbox when an employee leaves the company because the longer the mailbox is not attended to (and the password left unchanged), the easier it is to hack into it. You can also limit the voicemail to internal calling so third parties have a much more difficult time accessing your PBX system voicemail.
Although there’s no foolproof method of protecting your PBX system against fraud, you can make it just about impossible for third parties to intrude. And remember to always monitor and analyze activity because the more in tune you are with your PBX system, the less chance there is of fraud taking place.
For all of your business PBX and telecommunications needs, contact Integrated Communications today.
A Business Phone System Memoir – Music on Hold
Hi, I’m your new business phone system. I’ve done my due-diligence by answering calls, recording important messages, forwarding my direct calls to your cell phone, and have even taken the time to show you who’s on another call! But, what about when you put me on hold; why is it so silent?
Studies have shown that 50% of callers hang up after 20 seconds of silence, and 90% of callers hang up after 40 seconds of silence. Most callers will assume silence for disconnection. Music on hold can help to reiterate your companies’ impeccable customer service, intrigue your clientele to stay and wait for you, as well as ensure no miscommunication has occurred in the process. Can you afford to lose a sale due to complete and utter silence?
According to Maratona Communications (a dedicated partner company), U.S. laws currently in tact protect copyright owners from unlawful use of their music; using music on hold requires permission from the owner of the copyrighted music. Amy Johnson (2013) states, “If you want to use copyrighted music, you must obtain permission from the owner. This includes playing CDs, MP3s and the radio. Currently, performance rights societies such as ASCAP, BMI and SESAC will sell blanket permission to use music titles in their catalog for MOH purpose, for an annual fee that is calculated by size of your business and the frequency of usage” (Maratona Communications). However, “side-stepping” these incredulous music licenses and fees is made easy with the customizable music oh hold Maratona Communications purchases directly from the composer – they are able to convert the music into any digital format to be integrated seamlessly with your current business phone system. Johnson (2013) continues, “Our writers can also record custom messages using our in-house voiceover talent, using your existing script or one we write for you. Many companies offer canned royalty free songs for you to choose from. At Maratona, we do have our standard music options, but we will also customize a song to meet your individual needs, making your on-hold music unique to your company” (Maratona Communications).
Call Integrated Communications today @ 763-201-8028 to set-up a live demo of Maratona Communications’ music on hold and the many customizable options offered for your business phone system!