A Business Phone System Memoir – Music on Hold
Hi, I’m your new business phone system. I’ve done my due-diligence by answering calls, recording important messages, forwarding my direct calls to your cell phone, and have even taken the time to show you who’s on another call! But, what about when you put me on hold; why is it so silent?
Studies have shown that 50% of callers hang up after 20 seconds of silence, and 90% of callers hang up after 40 seconds of silence. Most callers will assume silence for disconnection. Music on hold can help to reiterate your companies’ impeccable customer service, intrigue your clientele to stay and wait for you, as well as ensure no miscommunication has occurred in the process. Can you afford to lose a sale due to complete and utter silence?
According to Maratona Communications (a dedicated partner company), U.S. laws currently in tact protect copyright owners from unlawful use of their music; using music on hold requires permission from the owner of the copyrighted music. Amy Johnson (2013) states, “If you want to use copyrighted music, you must obtain permission from the owner. This includes playing CDs, MP3s and the radio. Currently, performance rights societies such as ASCAP, BMI and SESAC will sell blanket permission to use music titles in their catalog for MOH purpose, for an annual fee that is calculated by size of your business and the frequency of usage” (Maratona Communications). However, “side-stepping” these incredulous music licenses and fees is made easy with the customizable music oh hold Maratona Communications purchases directly from the composer – they are able to convert the music into any digital format to be integrated seamlessly with your current business phone system. Johnson (2013) continues, “Our writers can also record custom messages using our in-house voiceover talent, using your existing script or one we write for you. Many companies offer canned royalty free songs for you to choose from. At Maratona, we do have our standard music options, but we will also customize a song to meet your individual needs, making your on-hold music unique to your company” (Maratona Communications).
Call Integrated Communications today @ 763-201-8028 to set-up a live demo of Maratona Communications’ music on hold and the many customizable options offered for your business phone system!
Understanding Business Phone Systems #Training
Selecting a business phone system can be hard work – but, is that the hardest part? For many of our customers, ongoing training and/or initial comprehension of the product purchased seems to be an evaporating offering by business phone systems vendors and telecom carriers. The big WOW factor comes into play during the phone demo you and your executives sit through, but, once you’ve inked their papers it’s all very “thank you, come again”; it doesn’t have to be that way! In fact, at Integrated we partner with business phone systems providers who will ensure your company’s employees are well versed with the product purchased, as well as training a system administrator who may be put in charge of handling small changes with your new phone system.
If you are apprehensive about understanding your new business phone system, be sure to speak with your provider or telecom agent prior to purchase to guarantee they will offer you and your staff proper training. Check out our recommended business phone system provider if you are looking for a company that will be with you 100% of the way, guiding you through your new technology purchase.
Recommended for Excellent Phone System Training:
Company Name: Cutting Edge Communications
Business Phone Systems: AVAYA
Training Offered: SMB Market, Corporate Training – for end users and system administrators
Services Offered: Phone Systems, Structured Wiring, Programming, Training, Video Surveillance, Staging Preparation, Legacy Equipment Maintenance and Repair, Maintenance Plans, Firewall Security and VPN…
*A great provider should always offer your company a review of their product, a demo of their product, and training after implementation of their product – never settle for less.
Hacking – Your PBX Phone System at Risk
Hacking is a term we relate as a potential danger for our personal banking information, social media accounts, etc… Unfortunately, hacking goes beyond our individual assets and can affect the businesses we operate and utilize on a daily basis – no business is safe being hacked, including Billion dollar companies and banks (Facebook, Google, Yahoo, and even the Government is at a constant risk). If you are a business owner and/or IT administrator of any sorts, it is extremely imperative that you defend and secure your companies’ PBX phone system. We have all heard of the hackers that break-in through your voice mail due to poor password protection and give themselves international privileges on your company’s dime, but, what about the new age of VoIP phone systems hackers? Are you prepared to combat the new wave of one-click internet hackers out to get you for every penny you’ve got? Be prepared for both!
Here are a few tips from the experts we work with on securing your PBX phone system.
– Understand your provider.
According to Carl Wallin of Acticor Technologies (a phone vendor in the Twin Cities – check them out @ www.acticor.com), hacking has become a huge issue over the past few years – especially with the expansion of VOIP. One of their current customers’ phone system was hacked and as a result they were billed for over $8,000.00; unfortunately, the provider they were with at the time gave no lea-way or “grace”, so-to-speak, in that type of situation and the company was left to pay for the entire bill. Wallin suggests knowing what your provider’s protocols are in those particular situations: “speak with your voice provider ASAP regarding their preventative and quantitative measures for detecting and combating hackers. There are definitely providers I would not suggest for these exact reasons, and others that have developed and maintained software for these circumstances and are better equip to handle a disaster before it occurs, as well as prepared to tackle the aftermath of the hacking calamity if something were to transpire”. The Allworx system, provided by Acticor, addresses the issue of hacking and has impeccable software to protect against the lurking dangers of outside influences on your phone system.
– Understand the target.
Hackers do not generally target any of your “regular” phones – they target your 3rd party, generic extensions…your break room PBX, conference PBX, Android/I-phone applications, etc… Be sure to password protect ALL equipment used for your business, and speak with your providers about what they do for hacking detection and prevention. Default passwords just do NOT cut-it anymore. It’s time to move beyond the default password (you know – the 1234 or 0000) and create a sound password that is not easily detected or hacked by a computer.
– Understand Security Audits.
Regularly check and maintain security authorizations on your network and your PBX phone system. Be sure to remind your employees on a scheduled basis to implement a new password for both their phone (voice-mail) and their internet security check-points. Hospitals, as well as banks and other businesses requiring immense protection due to protocol and patient/customer privacy should be sure to place prompts on their employees’ system to activate a password change every few months.
Speak further with your telecom agent, phone provider, and vendor to make sure you and your company are protected from hackers and unwanted billing.