Not long ago, the business world embraced simple, concise written communications as a powerful tool. Whether in business plans, white papers or daily correspondence, clarity was key. In recent times, communication seems to have been diluted by an onslaught of email, website content, text messages and now Facebook and Twitter posts. Many struggle to keep up with business correspondence in harried exchanges on the go.
However, email, blog posts, comments to blog posts, social media updates, plans, memos, reports, texts/SMS messages and more would be well-served by a more conscious awareness of some of the business communications principles of not-so-distant times. Yes, it’s more efficient to type “IDK” instead of “I don’t know” in a text message, but today’s acronyms can be balanced out with a measure of old-school business communication conscientiousness.
Whether you’re following up with clients on social media or crafting your latest business proposal, these tips can serve you well in today’s fast-based business communications climate:
Make an impression. Use a strong opener, title or headline, then supplement as needed. People tend to skim written communications these days.
Get to the point — efficiently. Use short, concise sentences and simple, to-the-point, no-nonsense words. Avoid jargon, buzz-words and obtuse “ten-dollar words” that your readers will have to “Google” to define.
Use those English skills. Take the time to use basic, proper capitalization and punctuation, even in text messages.
Simplify. Avoid lengthy emails or proposals with multiple points and topics; people just don’t have the attention spans they once did. Create a separate document for each topic with a new, fresh, engaging subject line. Recipients are far more likely to receive and integrate your message if you stick to one topic each.
Of course, business communications have ventured far beyond just the written word. Integrated Communications offers comprehensive telecom communications services for businesses, including:
• Business Telephone Systems
• Business Internet
• Business VOIP
• SIP Trunking
• Hosted PBX
• Conference Communications
• Telecom Consulting
Solid written business communication aligned with the latest cutting-edge technology creates an unbeatable partnership. Contact Integrated Communications for business solutions you can trust.