We’re taught early in life the importance of first impressions. Most have learned the value of a smile and eye contact in endearing you to someone you first meet. We have heard how polished shoes and a firm handshake can help shape that first impression. We know that bad first impressions are difficult to change, while good first impressions can move a relationship along quickly.
In your business, you may have taken the time to create appropriate signage and a welcoming entranceway to welcome guests and create that great first impression. You may even invest in small details like quality raised lettering business cards, and fine paper letterhead.
What you may not have given much thought about is something that is at the front line of your business. It serves as the first impression for many who contact your business.
We are talking about business phone systems.
Phone systems are the gateway for many considering using your products and services. How that system funnels prospects and customers says a lot about your small or large business. Yet many base that decision on price, rather than customer experience and effectiveness.
We’ve all had those nightmare experiences dealing with companies whose systems are syrupy slow, cumbersome, and inefficient. Although frustrating, it is almost understandable for companies outsourcing their call centers overseas. But sadly, right here in the Minneapolis and Twin Cities area, there are otherwise professional organizations that have poorly designed phone systems.
If you haven’t reviewed how your incoming calls are handled and the importance of making a great first impression, contact us. Technology continues to improve the ability to enhance your customer’s, and your potential customer’s experience. Let’s get together and talk about the impact your phone system has as your company’s first impression.
Let’s make sure your phone system has the equivalent of a firm handshake.