Business growth remains a top priority for CEOs as the world is being consumed by software. CEOs wanting to grow their businesses is not news; what’s news is how they should plan to do it.

According to a new study by Gartner, businesses that leverage new software development are likely to be more profitable than their competitors.

Software development is not just an emerging trend; it is a turning point to jumpstart a new platform – Platform-as-a-Service (PaaS). If used effectively, PaaS could be a powerful tool for agility in order to survive, compete, and thrive in today’s high-speed markets.

PaaS as a Turning Point

In a highly networked world with massive data, software is a preferred way for companies to do business and communicate with their customers and peers. Businesses across all industries need to reposition themselves around PaaS as a turning point for survival and growth.

PaaS is a cutting-edge software technology that ensures high-speed application development and deployment. It could lay the foundation of a network of software that can be customized according to the needs of business. Data, applications, speed, business intelligence, and analytics can all be put together in one platform so that businesses can grow dynamically to meet the changing needs of doing business and servicing customers.

PaaS as an Agent for Innovation

PaaS is basically a middle layer platform of tools, software, and middleware used to create applications delivered over the Web on-demand. It is a cost-effective and convenient way of developing, testing, and introducing new and better solutions more quickly than traditional methods.

PaaS engages application developers. Installing infrastructure, operating systems, application servers, adequate storage, and backup systems take time. PaaS substantially shortens the application development cycle because everything is automated. This engages developers to focus on their core responsibility of speedy application delivery.

PaaS saves time and money. Optimizing development time makes organizations more aggressive in introducing new solutions and products. If the cost for application development is reduced, ROI could be more robust. This encourages businesses to take more chances to constantly find more opportunities for growth.

Paas enables the delivery of unique value. Many business applications–including HR, CRM, ERP, and accounting systems–are often commoditized solutions that allow no differentiation from those of other organizations. If a company wants to stand out and deliver unique value, it needs a new kind of platform like PaaS to create custom applications for the company’s unique requirements.

PaaS enhances customer satisfaction. PaaS not only speedily builds and delivers applications; it also monitors and analyzes information on usage and user experience. It thus allows the rollout of fast and new updates to continually enhance customer satisfaction.

Paas allows unlimited cloud service choices. Being portable and flexible, applications managed in a PaaS environment can be moved and scaled across a variety of platforms. The ability to mix and match resources and applications based on unique business requirements gives businesses the freedom of choice for the cloud platforms they need.

Innovation Matters

Businesses that relegate innovation to the backseat are doomed to disappear.

Consumer electronics is one of the most vulnerable categories–as evidenced by old brands dying and new brands coming in. For instance, point-and-shoot cameras are a fading breed because of the entrance of smartphones that have innovative cameras. Print media is also on a slow death due to the legacy costs of printing and distribution compared to its online competitors.

Some brands in retail, manufacturing, hospitality, health, and education that continue to fall behind in innovation face the real threat of extinction. PaaS is your best bet if you don’t want your business to follow suit.